An advertising campaign from Olla Condoms, which sends Facebook users unsolicited friend requests from their yet-to-be-born sons, has attracted plenty of attention — but is also a violation of Facebook policy.

The promo video (see below) for the “Unexpected Babies” campaign from Brazilian agency Age Isobar details the ad’s concept: Take a male user’s name, create a new profile using that name with “Jr.” tacked on the end, and send a friend request to the unsuspecting user. When he visits his virtual son’s profile, he sees a condom ad from Brazil-based Olla.

Facebook, however, expressly forbids fake profiles. The condom ad campaign appears to violate several policies found under “Registration and Account Security” in Facebook’s Terms. And Facebook’s Help Center even has a section to report fake accounts that “list a fake name” or “don’t represent a real person.”

While fake profiles can sometimes entertain, they more often than not lead to unwanted consequences. For example, earlier this year, one woman unsuccessfully used a fake profile to dig up dirt on her husband — and instead found herself in a fake-murder plot.

What do you think of Olla Condom’s ad campaign? Watch the video below and sound off in our poll.

Yesterday, I collaborated with my colleague Alisa Leonard on thoughts about the implications of Google+ Pages for marketers. Read an excerpt below or the full post at greatfinds.icrossing.com.

Google+ Pages: Real-Time Platforms for Connected Brands
By Tarah Feinberg | November 7th, 2011

 

The launch of Google Plus Pages today provides marketers a distinct opportunity to engage in real-time marketing on an extremely powerful connected platform. Google+ is not another social destination site; leave your comparisons of Facebook and Google+ at the door, please. No, the doors have swung open for businesses and brands, large and small, to develop deep and focused connections with their audiences across bought, earned and owned media. Google now has an indisputable foothold across all of those media. Marketers that leverage the platform effectively will see impressive results.

It is more important than ever for brands to act like publishers, and Google+ promises to enhance the relationship between search and social. But Google+ isn’t just about search, either. As our colleague Rob Garner wrote on MediaPost recently, “this is about social relevancy, or in other words, using technology to improve one’s social networking experience in a highly meaningful way.”