As you might know, I spent two weeks in March down in Austin, TX, immersed in the chaos and glory of SXSW 2011. This was a truly intense, educational and inspiring experience, which allowed me to completely geek out with peers that both shared and challenged my existing views on digital, social, tech and marketing. I met many entrepreneurs & innovators, some of whom have become real friends and business partners. I tried out myriad new apps, behaviors and approaches to various parts of life and business, coming away with some valuable new tools and insights. My own entrepreneurial spirit was re-energized and I have transferred this experience into the work I am doing every day, here at Anthem Worldwide - Digital, bringing the new relationships, knowledge and clarity to clients and our own practice on a regular basis.
I look forward to hearing your thoughts on our recap, in the presentation below, which includes several videos shot on the iPad 2 by my colleague, Mark Silva, SVP Emerging Platforms. Some highlights of the presentation are listed below.
Let's continue this conversation - I'd love to hear what trends you think will prosper and what apps/technologies are getting you excited these days.
Hope to see you in Austin next year!
Anthem Digital @ SXSW 2011: Learnings & Insights
Some highlights of the presentation:
- Key Trends & Themes
- GeoSocial
- Gamification
- Transmedia
- Photo Sharing
- Standout Brands
- PepsiCo (disclosure: Anthem client)
- Foursquare
- Chevy
- CNN
- Uber
- Deep dive into some of the most buzzed-about apps
- Videos:
- PepsiCo's Day 2 video, featuring Mark Silva & Lou Kerner (Wedbush Securities)
- Highlights of truly innovative newcomers
- Gamesalad: streamlined, drag & drop game engine
- Kiip: a smart new take on brand integration into digital gaming
- Pretty infographics
- Dive Deeper
Reviews, thoughts, images, articles and other content about digital media, real-time content, apps, advertising & technology that resonate with me.
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