Lipton Brisk Brand Manager Discusses SXSW Instagram Partnership [VIDEO]

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Lipton Brisk Brand Manager Discusses SXSW Instagram Partnership [VIDEO]

I love having clients that truly value digital and are willing to explore and play with new technologies, apps and platforms when it's relevant to their goals. We (Real Branding) didn't put together the Instagram/Brisk partnership that Jamal Henderson discusses below, but we played a big part in building PepsiCo's first Foursquare campaign last year (more here). Check out Brisk's Facebook page (http://www.facebook.com/brisk) to see how well Brisk is engaging their audience.

We're also currently helping Lipton Iced Tea to integrate some pretty innovative digital tactics and techniques for consumer engagement. Check out their Facebook page (http://on.fb.me/LIT100natural), which has attracted more than 60,000 likes in the last month, since we launched it!

Enjoy!

If you want to read more, here's a Mashable post about the partnership.

Tags » Brisk Lipton Pepsi SXSW advertising app brand marketing briskpic digital foursquare instagram photo realbranding strategy video
- 1 April 2011
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Oct 14, 2011

Shop For Tea said...
The same goes for skin care. There are always ways to try cheating and cutting ahead to see better and faster results. But in reality, those methods rarely work. While tava tea is not a magic cure-all cheat, it does work as advertised.

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Lipton Brisk Brand Manager Discusses SXSW Instagram Partnership [VIDEO]

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