Tarah's Digital Voice

In short, I develop strategies and ideas with which to create and produce real-time content for brands: original programming, interactive entertainment, multi-platform experiences & other marketing and entertainment products for TV, film, digital, social media, branded entertainment or any relevant platform.

For as long as I can remember, I’ve aspired to create meaningful, unique stories. I quickly embraced digital platforms as the evolution of passive entertainment; a powerful tool with which to facilitate interactive conversations. I have worked throughout my career to merge my entertainment sensibilities with the combined needs of advertisers and audiences to create inspiring content experiences.

Currently, I spend my days learning as much as I can about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Formally, this has led me to head iCrossing's Live Media Studio, the industry's first resource dedicated to real-time marketing. where I drive this exploration and help to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries. Informally, this means that I am an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better. 

I keep myself deeply connected with the entertainment world as a strategic partner of NBTV Studios, helping their management team find new partners and talent, in order to develop and produce industry-leading film, video and entertainment products.

Previously, I held the role of Digital Innovation Specialist & Chair of the Social Media Council at Real Branding (recently merged with Schawk/Anthem! & Brand New World), where I drove the exploration of emerging platforms and brand storytelling, helping to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries.

Before joining Real Branding, I held the position of VP, Creative & Digital Strategy on the executive team at Big Fuel Communications, where I crafted innovative distribution strategies and producing award-winning branded entertainment, interactive and other campaigns for partners such as Neutrogena, AOL and Fox Interactive Media.

From 2005-07, I was a founding member of the NBC Universal Digital Studio, as Manager of Program Development, where I created, developed and oversaw the production of series and entertainment products for digital and traditional platforms.

Prior to NBCU, I worked in Marketing and Original Programming at HBO, as well as running my own independent production company, producing and directing a number of short films, documentaries, music videos and other entertainment products.

As a member of the Producer's Guild of America, NATAS, NAMAS, IFP and other associations, I maintain regular involvement with industry organizations and have enjoyed speaking on panels for the Producer’s Guild, IFP, NYU, NALIP and others. Additionally, for several years, I served as the Executive Producer of the website and managed the marketing efforts for Stellar Network, a trans-Atlantic organization for professionals in film, television and theater.

I grew up in the green mountains of Vermont and graduated from Brandeis University, while pursuing a Bachelor of Arts degree in Philosophy and Film Studies. When I’m not working, I’m sharing my life with my wife Anjali, a brilliant foodie, and our dog, Taj, in Brooklyn.

For my full professional details and to connect professionally, please join me on LinkedIn.