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Strategy. Creative. Content.
"Co" has traditionally been associated with "company" and other corporate connotations, but the .co domain could open up some fun opportunities to refresh URL creativity. I'm personally a big fan of when sites use the domain to finish a sentence or otherwise cleverly incorporate it into their brand, rather than just using it as a necessary part of the path (e.g. Designm.ag, Namet.ag, Move.me, Search.me, Fa.me; I own: brandfor.us, brandfor.me, justtell.us). For .co, we could definitely have some fun:
OK, enough free ideas. On godaddy.com, you can pay $299.99 to jump to the front of the line on a domain purchase (first year). You can also pay $29.99 for a lower priority place on the list. After 7/20, all bets are off and prices will fluctuate (up and down). Have fun!