Reviews, thoughts, images, articles and other content about digital media, real-time content, apps, advertising & technology that resonate with me.
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Strategy. Creative. Content.
Inspired by my mom getting an iPad, I put together this list of my top apps for the beloved device. It doesn't include all my apps and doesn't include any games (a whole separate project) or location-based services (Mom's not really into that), but I think this is a useful foundation for anyone looking to boost productivity and general life improvement via the iPad.
Also, check out my previous post: Top 48 iPhone App Recommendations (by category) and see all my app posts here.
What great apps did I miss? Let me know in the comments.
The first section are the Must-Have apps. I've also inserted *** before the Must-Have apps (first on lists), then others below, by category. All links go to the iTunes App Store webpage for the app.
Must-Have Apps
News
Social Media & Chat
Search/Browsing
Entertainment, Music & Video
Going Out, Food, Reviews
Travel
Photos
Documents & Utilities
When Digital Marketing Actually Works
Lessons from Web and mobile campaigns that yielded real-world business results.by Calvin Jones and Damian RyanWhat do you get for your digital marketing dollars? Figuring how much revenue or brand value companies are generating from their investments in digital media seems to be getting more and more complex. While it's simple to measure click-through rates on the Web, impressions on mobile devices, tweets on Twitter, and "likes" on Facebook, the business impact in the real world is notoriously difficult to quantify. So as marketers "spread their spending over a widening set of digital options," says Chuck Richard, vice president of Outsell Inc., a research firm based in Burlingame, California, "they need more accountability."
Accountability becomes even more urgent when you consider the numbers. In 2010, for the first time ever, spending on digital media will surpass print media in the U.S., Outsell forecasts. The $120 billion that companies are shelling out this year includes all digital advertising and marketing efforts, including web site development, edging past the $111.5 billion to be invested in print-based marketing. Meanwhile, the U.K. has become the first major economy in which spending on Internet advertising has overtaken television. These are milestones in a movement that shows no sign of abating, as digital continues to claim an ever larger share of the corporate marketing budget.
Yet sometimes, companies do know when their digital investments are delivering results. We've searched the globe to discover innovative campaigns that have worked. These two case studies represent only two strategies for breaking through the clutter, but they highlight a big trend--that it's now possible to engage an online audience in novel ways that deliver measurable returns. Each vignette looks at the challenges faced by the marketer, the creative digital strategies they deployed, and finally the impact on business.
Pizza Hut's iPhone App: Building your own location-aware pies
As of two years ago, Pizza Hut had minimal presence in the digital world beyond a rudimentary web site, despite being one of the flagship chains of Yum Brands, the world's largest fast-food restaurant company. Brian Niccol, the Dallas-based chain's chief marketing officer, decided that he wanted to create something innovative and fun that would encourage young, tech-savvy, time-starved customers to order up pies. Since the success of the iPhone was making headlines at the time, it became a natural choice for reaching this demographic.
Niccol hired the Dallas-based digital agency imc2 to create an app that would, in effect, put the pizza kitchen in the customers' pocket, letting them pinch, drag and shake pepperoni, mushrooms and other topping icons onto a graphical pizza crust. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. With the app, "you get to engage in the ordering process which is typically mundane and not all that exciting," Niccol says. Equally important, he adds, is the "confidence factor," that by building a model of their pizza, customers are assured that their order is correct.
The company advertised the new app online, in print, and on television--even winning a placement in Apple's own iPhone commercial. Within two weeks, the Pizza Hut app received 100,000 downloads. Within three months, iPhone users ordered $1 million worth of pizza. Niccol describes the app as "game-changing." The app now has millions of users across the iPhone, iPad and Android platforms. Niccol expects half the company's phone orders to come from apps and texting, accounting for about $500 million in revenue.
This was one of the easiest and most delicious meals I've cooked. It took me about 10 minutes of prep, maximum, and about 5-6 minutest to cook. Probably took me even less time to eat it! I have to thank my trusty Epicurious iPhone app for the inspiration (iTunes link). The Bok Choi was my idea - just threw it in a nonstick pan with a bit of olive oil, salt and pepper.
For anyone in Fort Greene, definitely check out Fresh Fanatic, the beautiful market on Washington Ave & Park Ave. Organic produce, great fresh seafood, deli meats, huge cheese selection and more. Reasonable prices too.
Recipe:
Tilapia with Prosciutto and Sage
Cut fillets lengthwise to separate smaller and larger portions, then pat dry and season with pepper. Wrap each piece of fillet crosswise in a slice of prosciutto, leaving ends of fillet exposed if necessary and tucking 1 or 2 sage leaves between prosciutto and fillet (use 1 leaf for smaller pieces of fish).
Heat 2 teaspoons oil in a 12-inch heavy nonstick skillet over moderately high heat until hot but not smoking, then sauté the 4 larger pieces of fish 4 minutes. Turn over and sauté until just cooked through, about 3 minutes more. Transfer to a platter and keep warm, loosely covered with foil. Wipe skillet clean and heat remaining 2 teaspoons oil, then sauté the 4 smaller pieces of fish, turning over once, until just cooked through, about 4 minutes total.
Gourmet
December 2004
Complete recipe
Parked Food Truck Festival @ Governors Island