Tarah's Digital Voice

Wow. Just wow.

The official Nivea statement reads: “After realizing that this ad is misleading, it was immediately withdrawn.” Really? It’s pretty disturbing that no one on the brand team realized that before launching it, much less when it was pitched to them by the moronic agency.

What is it going to take for brands and agencies to understand that there's a vast difference between irreverent humor and idiotic, offensive, archaic thinking? Categorize this with Groupon's Super Bowl spots.

A Nivea print ad encouraging African-American men to “re-civilize” themselves, now appearing in September’s issue of Esquire magazine, created a firestorm of tweets, Facebook updates and blog posts accusing the brand of racism.

Nivea took to its Facebook Page Thursday afternoon to issue an apology and thank fans for their concern. Parent company Beiersdorf AG withdrew the ad from future publication.

“Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad. This ad was inappropriate and offensive,” Nivea said on Facebook. “It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”

The ad in question portrays an African-American man tossing out a mask of himself with a beard and afro-style hairdo. It reads, “Look like you give a damn,” and has the phrase “re-civilize yourself” bolded in all capital letters.

Bloggers, Twitter users and Facebook members took issue with the racial implications of the print ad.

“The message couldn’t be clearer: Natural hair on a black man isn’t a style preference or a nod to afrocentrism — it’s straight-up uncivilized,” GOOD Associate Editor Nona Willis Aronowitz wrote.

“Wonder what, if anything, @Rihanna will say about this as the face of #nivea,” fashion writer Septembre Anderson tweeted. Rihanna was chosen as the official spokeswoman for Nivea earlier this year. The caption on Anderson’s Twitpic photo reads, “Adding Nivea to the list of companies that will not be getting my money. Post-racial my ass.”

A separate ad featuring “a clean-shaven white guy getting ready to toss away his scraggly unshaven head and the words, ‘Sin City isn’t an excuse to look like hell,’” seemed to be overlooked in the midst of the social media uprising, according to AdAge.

Nivea parent company Beiersdorf AG shared the following longer statement with CNN:

“We are deeply sorry to anyone who may take offense to this specific local advertisement. After realizing that this ad is misleading, it was immediately withdrawn.

“Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance.”

Images courtesy of AdAge & GOOD

via mashable.com

For a complete infographic addict, like me, this made my day. Thanks to Ashmi Dang (LinkedIn; @AshmiNYC on Twitter) for this one.

Infographics are kind of annoying. Sure, they pack a lot of information into a few words and figures, but they often leave you wanting more (and it doesn't help that they're impossible not to click on). ThinkBrilliant addresses this problem in themost logical way possible: with this super-meta infographics infographic. It uses the format we all love (and loathe) to explain why said format makes us feel so torn. So next time you're promised a lot of information with minimal reading involved, you'll understand why part of you just isn't buying it.