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Tarah's Digital Voice
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My kind of app: iTourU - create/curate your travels
Scan this qr code for more.
Good info: Who's Really Scanning All Those QR Codes? [INFOGRAPHIC]
At this point, I think that the most utility for marketers considering using QR codes lies in the lack of effort on the participant's part. However, it's only effortless if that person has a code scanner on his/her smartphone. That's still a relatively big barrier, but the more widely adopted that functionality becomes, the more useful these will become.
One of the ways that we're using QR codes at Real Branding, is by creating a distinct code for each platform it will be used on (print, event materials, digital, etc.), allowing us to track the effectiveness of each. This will help us to gain key insights about our audience's behavior and preferences, extremely quickly, not to mention that it's free & simple, thanks to bit.ly. It's exciting that it's starting to become so accessible, both to marketers and audiences.
Are you using QR codes for marketing campaigns or other reasons? Let me know in the comments.
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign.
QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re using and what brands are running QR code campaigns.
Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable‘s first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version.
When you’re done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it?
Image courtesy of JumpScan.
via mashable.comMissed the presentation, but man am I psyched for the iPad 2
Shop Online | Find a Store | 1-800-MY-APPLE
Coming March 11. Starting at $499.
Compared with previous iPad. Battery life varies by use and configuration. See www.apple.com/batteries for more information. iPad Smart Cover sold separately. Some products or promotions are not available outside the U.S. Product specifications are subject to change. Prices are as of March 2, 2011, do not include taxes or shipping, are subject to change, and are listed in U.S. dollars. TM and copyright © 2011 Apple Inc. 1 Infinite Loop, MS 96-DM, Cupertino, CA 95014.
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The Oscar Backstage Pass iPad app is incredible [PHOTOS]
Great quality video stream, beautiful user interface, a good range of options. ABC & the Oscars are knocking it out of the park with their interactive offerings, between this iPad app and the customizable streaming on http://oscar.go.com
See my full post on the Oscar interactive experience and apps here.
Are you having a multiscreen Oscar experience? Let me know in the comments.
Oscar All Access - watch the show through the cameras of your choice
In theory, this is pretty impressive: for $4.99, ABC lets you stream the entire Academy Awards online, including the Red Carpet and backstage content. Even better, they claim that you'll be able to control the camera you're watching and its angle. This is probably accomplished by having essentially 360 degrees of camera coverage of the event at all times, allowing you to digitally zoom, rotate and switch angles through the interactive experience - trust me, you're not actually moving the cameras in the theater. I'll be checking it out tomorrow, as part of my multi-screen immersion into the event, but it will all come down to how good the stream and the user interface are.
Hope you join me in the real time conversation tomorrow. I'll be tweeting from @TarahFO.
Also, check out these apps that have been launched to accompany the show:
- Oscar Backstage Pass from ABC Digital (iPhone/iPad)
- Live From the Red Carpet from E!, which supported the Grammys and other shows as well (iPhone/iPad/Android)
- Vanity Fair Hollywood: Oscars® Edition - see nominees, watch traiilers, make predictions, keep score (iPhone/iPad)
- Obsessed With Hollywood - Movie Trivia Game (iPhone/iPad)
For more information, check out NY Times' "Oscars on Several Small Screens" (via Ashmi Dang, whose tweets you should be watching tomorrow night on @AshmiNYC).
Only Oscar.com cameras let fans follow their favorite stars every step of the way as they walk the Red Carpet LIVE. Starting at 7|4p, YOU, the viewer get to be the director. Choose from multiple cameras spread throughout the Kodak Theatre and walk with the stars as they journey down the Red Carpet!
For updates on all things Oscar 2011 and to learn when Oscar All Access is available, sign up for Oscar alerts. It's the ultimate Academy Awards experience!
via oscar.go.com
Reviews, thoughts, images, articles and other content about digital media, real-time content, apps, advertising & technology that resonate with me.
