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Strategy. Creative. Content.
I've been excited about the Jambox from Jawbone since I first heard about it last December (my blog here). When my colleague, Mark Silva, out in SF asked if I wanted him to grab me one as he was ordering his, I didn't think twice. Damn, am I happy.
The packaging is beautiful, the texture and weight of the product is divine and the promised functionality is an audiophile's dream. I'll review it as soon as I've had a chance to test drive it, but here is a photo-driven taste. For more info, check out the site.
Outside cover of the box: fun, caters to the nostalgia of the core Gen X audience...
...and pays off with the product.
This is going to be fun.
Beautiful package design - I would've believed they hired Apple for this.
It's so pretty. And small. And powerful.
Disclosure: Brisk is one of our (Real Branding) clients. I would post this anyway, because it's cool. I don't know about you, but I want my photo on a can at SXSW.
Brisk and Instagram have teamed up to bring 4,000 limited edition cans to South by Southwest 2011